February 24, 2014
Eaton’s Glenn Siegel (right) receives the Brand Leader award from Builder magazine, presented by Ed Kraft. The Halo product line has been recognized with this honor for 16 consecutive years.
Power management company Eaton recently announced its Cooper Lighting division’s Halo product line has been named the Brand Leader in lighting by Builder magazine’s 2014 Brand Use Study. Awarded for the 16th consecutive year, the Halo product line of recessed, track and surface lighting was given top honors in major categories, including Brand Familiarity, Brands Used in Past Two Years and Brands Used the Most.
“This latest honor is further validation of our commitment to the development of unique products that address the changing needs of our customers,” said Mark Eubanks, president, Eaton’s Cooper Lighting division. “As today’s legislation and technology continues to advance, we are making it our mission to help builders adhere to this changing energy landscape with innovative, reliable lighting products that will add to a home’s value.”
Builder magazine’s 2014 Brand Use Study, sponsored by Hanley Wood, was conducted by the independent research company Readex Research to provide an in-depth look at the product brands builders recognize, use most and how they rate their quality. The report highlights respondents’ opinions in 69 product categories, with results being featured in the April issue of Builder.
For 58 years, Halo has been a leader in the industry, providing builders with high-quality lighting products for their homes, including the first ENERGY STAR-qualified light-emitting diode (LED) downlight in 2009. Today, as local and national energy codes and legislation advance, energy-efficient alternatives continue to be in demand. Halo’s comprehensive portfolio of LED products address the need for high-performing, reliable choices to meet today’s challenging needs, while creating a comfortable living environment.